Create the demand your search campaigns capture.
YouTube and Demand Gen run as one engine with Search. Upper-funnel spend gets ROAS guardrails, and we measure the branded search lift it creates downstream.
How YouTube fits Paid Discovery
YouTube is the second-largest search engine in the world. People use it to research products, learn skills and compare options. YouTube and Demand Gen ads reach those viewers higher in the funnel, creating demand that later shows up as branded searches and direct purchases.
Inside the account
YouTube in-stream and in-feed
Video campaigns aimed at in-market and custom-intent audiences built from your best search terms.
Demand Gen
Image and video placements across YouTube, Shorts, Discover and Gmail with ROAS or CPA guardrails on every campaign.
Creative testing
We mirror the formats already winning on your other channels, then test hooks and lengths systematically.
Lift measurement
Branded search volume, view-through conversions and new-customer rate, so upper-funnel spend proves its value.
Our approach
- Never scale Demand Gen without efficiency guardrails. That is how margin gets torched.
- Build audiences from the search terms that already convert.
- Judge YouTube on downstream lift as well as last-click revenue.
YouTube Ads questions
Do you run YouTube ads as well as Google Search?
Yes. RevAmp treats Google and YouTube as one demand engine. Search and Performance Max capture existing intent, while YouTube and Demand Gen create new demand higher in the funnel.
How do you measure YouTube ads if people do not click?
We track view-through conversions, branded search lift and new-customer rate alongside click-based ROAS, so upper-funnel spend is judged on what it actually creates.
Related channels
Google Ads
Search, Shopping and Performance Max built around your unit economics. We optimize to the revenue and qualified leads your business actually receives, not the conversions Google reports.
Explore →
Pinterest Ads
Pinterest users are planners and buyers, not passive scrollers. We have run Pinterest ads since 2017 and know how to make the platform scale profitably.
Explore →
ChatGPT Ads
ChatGPT is becoming the first stop for product research. As its ad platform opens up, RevAmp helps brands stake an early claim before competitors know it is an option.
Explore →See what Paid Discovery can do for you.
Book a discovery call. We review your accounts before we talk, so you leave with a clear plan whether or not we work together.
For brands spending $10K+/month on ads · 3-month minimum, then month-to-month
