RevAmp
Free tool

The Paid Discovery Scorecard

214 channel-specific checks across 7 channels: the exact teardown RevAmp runs on $100M+ of managed ad spend. Score your account and see where budget is leaking.

Covers
  • Google Search
  • Google Shopping
  • Performance Max
  • Display
  • Demand Gen
  • YouTube
  • Pinterest
How it works
  1. 01
    Work through each channel tab you run. Mark every check Pass, Needs Work or N/A.
  2. 02
    Skip campaign types you don't run. They won't count against your score.
  3. 03
    Your Paid Discovery Score updates as you go. Anything marked Needs Work is a leak.
  4. 04
    Re-run monthly. Each check has a suggested cadence.
What your score means
85–100

Strong account hygiene. Your edge now comes from strategy, creative and channel expansion.

60–84

Real money is leaking. Each Needs Work is budget going to the platform instead of to growth.

Below 60

Fix measurement and structure first. That is where the biggest leaks usually are.

A few of the checks

Google Search

Brand and non-brand traffic split into separate campaigns so ROAS reports honestly

Performance Max

Account-level brand exclusions configured so PMax doesn’t cannibalize brand search

Pinterest

Conversions API (CAPI) set up

Google Shopping

GTINs present and valid on all products (the leading cause of “Limited” status)

YouTube

Frequency caps set deliberately; defaults are too generous

Get the scorecard