A home décor brand that had found success on Pinterest but hit a plateau. Revenue had stalled despite being in one of Pinterest’s top-performing categories. The account had a large SKU catalog and plenty of creative, but no system for knowing which products or formats to scale. The goal was to double annual revenue without sacrificing ROAS.
Restructured the account into a leaner campaign setup. Audited the full catalog and concentrated spend on historically top-performing SKUs, cutting the long tail that diluted budget. Found that UGC-style short-form video, originally shot for TikTok, was the best-performing format and scaled spend behind it. Launched dynamic prospecting campaigns to expand beyond existing audiences.
Monthly revenue doubled from $46K to $102K, up 122% year over year. Monthly purchases grew from 319 to 740 units (+132%), and ROAS held through the scale. The creative insight became a repeatable playbook for future decisions.
