A home décor brand with strong product-market fit but no proven Pinterest strategy. The platform generated interest but not reliable revenue. In-platform data was unreliable, creative testing was scattered, and the team could not say whether Pinterest could scale without sacrificing ROAS.
Rebuilt the Pinterest strategy from the ground up: implemented Conversion API with enhanced match for reliable attribution, consolidated campaigns by objective and product category, and moved to broad targeting with automatic bidding. Tested ad formats systematically and found static lifestyle images outperformed video. Launched catalog and shopping ads for prospecting and retargeting, and built automated performance reporting.
Over $6M in attributed revenue at an 8.84× blended ROAS and a $4,287 average order value. Pinterest became a reliable customer acquisition channel with repeatable results and a creative playbook for future testing.
