A B2C subscription software company brand new to paid search, with zero historical data, no conversion tracking and no strategy. The goal was to drive enough qualified signups to hit a $3M ARR milestone that would unlock a Series A raise.
Built full-funnel conversion tracking from scratch. Researched keywords across use cases and customer types to understand how each audience searches. Prioritized exact-match targeting with tightly themed ad groups, wrote tailored ad copy for each segment and collaborated on landing pages matched to each keyword theme.
A 518% increase in signups, a 75% drop in CPA and a 441% lift in conversion rate, all within the first 90 days. The data also surfaced the highest-performing search themes, giving the product and marketing teams intelligence on which use cases drove the most motivated customers.
